Product demos are not news. It’s an age-old method of introducing customers to a brand’s products in the hopes that it will convince them to purchase. So, how do we convince a customer with a product demo? What constitutes an outstanding product demo? And crucially, how can we stand out from competitors?

We’ll be giving you definable goals to apply to your product demo so that you can move viewers through the funnel to close sales. After that, we’ve got product demo examples to inspire your next video!

Definable goals for an outstanding product demo

1. Settle on your audience

Who is your audience? Before creating a product demo, you need to be clear on who they are including their lifestyle, habits, goals and pain points. There’s no point in creating a sleek, stylish video if it doesn’t resonate with your target audience. Too many businesses skip over this step and are left scratching their heads when their campaign doesn’t achieve the expected impact.

Take time to draft and refine your target audience.

2. Create tangible value

If your target audience views the product demo and doesn’t want to reach into the screen for your brand’s product, then it’s not doing its job. Again, it’s why point one is so crucial. Knowing the ins and outs of your target audience mean you can creatively design a demo that makes this product feel like it’s already missing from their life.

3. Creativity

It doesn’t matter who you’re selling to, there is always room— and need— for creativity. Expecting incredible results with hum-drum videos will leave you frustrated with your brand’s video marketing. Focusing too much on the features and specs of a product won’t inspire your audience. Create an entertaining product demo, and you’ll extend reach and build a brand connection with viewers.

3. A beginning, middle and end

Great product demos tell a story. Why? Because that’s how we as humans make sense of the world. Land viewers into the world of your brand and product with a grabbing introduction, The middle of the demo is when you can showcase product features and benefits. The finale is how you’re going to create enough intrigue to create sales, which leads us onto…

4. Call to action

Seal the deal. Give them a clear calling on where to go next. You’d be surprised how many product demos just fade into the ether. As Robert Riefstahl expresses in a Forbes article, “ You need to stick the landing in your demo like a gymnast does at the end of an Olympic routine.”

5. In-house or agency?

The temptation to cut costs here is understandable, everyone has a camera stuck to the back of their phone today. Generic copyright free music is but a download button away. Even apps on the phone means you can cut and edit a video in a couple of minutes. What can go wrong?

Although anyone can create a product demo video, this doesn’t mean that anyone can create a video that will make an impact. Top video production agencies don’t get there by chance. Understanding people, inviting viewers in with compelling stories and compiling expertise, talent and marketing knowledge gives your video the best chance of succeeding.

Five Epic Product Demos

We’ve cherry-picked four product demo video examples that are “best in class”. So whether you’re looking

1. Headspace

This product demo is truly evergreen. Looking at the Youtube stats, the video has 18 million views over the last four years. Headspace, the mindfulness app, is known for its calming whimsical animations. The voiceover is calm and centred, the sound effects bright and cheerful. That’s what Headspace embodies. It’s not a serious app, but a relaxing, upbeat and helpful one. The viewer can clearly see the brand’s values and how Grammarly’s features will positively impact their life.

2. Turbo

Turbo is one of our own clients. If you’re looking to simplify concepts and stop the scroll with memorable imagery, animation is the way to go. Another bonus to this format is it’s far easier to organise, requires a smaller team and so, is often more affordable than live video production. Of course, there is still the need for creative professionals, software and time. Saying that the overall costs tend to undercut live video production.

Find more ways to use animation in your video marketing strategy.

3. Grammarly

This Grammarly product demo is completely geared towards the struggles of college students. “Grammarly means better results”— what student doesn’t want a software package designed to tidy up their assignments?

Take note of the call to action, it’s clear, persuasive and a no-brainer “Try for free today”. Here’s exactly what we’ve been discussing; if you know your customers inside and out, you’re far more likely to create a video that excites them.
This video posted in August 2021 has over 158 million views. They’ve segmented their audience in their product demos which is really helpful if you’re investing in paid promotion. They have completely different styles and tones for their product demo geared towards working professionals. This might be something to think about for your brand if you’re trying to appeal to a fairly broad audience base.

Need an epic product demo video?

Let expert storytellers with years of video production experience, a healthy dollop of creativity and expertise to create your next product demo video.

Give your product the video marketing it deserves by getting in touch with us at VideoWorks London today!

You can also connect with our sister companies, VideoWorks Dublin and VideoWorks Belfast.

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