Blended Event Video Production & Live Streaming

Case Study: Percy Hobart Fellowship

We were delighted to be asked to provide video production services for the Percy Hobart Fellowship. The Percy Hobart Fellowship offers members of the Royal Navy, Royal Marines, Royal Fleet Auxiliary and Navy Civilians a chance to work alongside technology start-ups; to understand how iterative processes work and to see how the “fail fast” culture can be of benefit to Defence.

The fellowship held an event of the first round of graduates of the programme and we were tasked with recording the event and live-streaming the event across the UK & beyond.

If you’re looking for event videography or live-streaming services, get in touch with London’s leading video production company

Virtual Events are such a brilliant carbon-reduced way of connecting with audiences globally!

Live-Streaming | Why Turn Your Event or Conference into a Live-Stream Extravaganza

You know it’s 2020. You know it’s the year that brought everyone to pyjama-bottoms, suit and shirt attire. You might have heard that Zoom way more than doubled their earnings in the first quarter of the year.

None of this is news.

What you might not be aware of are the core benefits of why livestreaming can make your event really successful. Online events can be exciting – they don’t have to be dull or lacklustre.

So, here are the five major benefits of livestreaming and how you can apply them to your next event

1. Livestreaming can increase ROI

The double whammy of not having to book a venue while also having pretty much limitless capacity is what makes livestreams a good business option. Keep in mind that you’ll need to have a solid IT/admin team to sort out logistics if you’re going mega.

2. Just open the laptop

If someone has to take a plane, train or long bus journey to your event, then it’s taking up more time and costing more money. Livestreaming takes away the obstacles or even any planning on their end. Just rise and shine, drag your coffee to the screen and you’re golden. Having this level of ease makes it far less likely that attendees will get cold feet. Because no matter how incredible your event or conference is, being it informational, entertaining, contact building, meeting your audience on their screens helps a lot in boosting their satisfaction.

3. Room for creativity

Your audience has an entire screen dedicated to your event for however long it lasts. This is no small feat – and in no uncertain terms, here is your opportunity to impress. It’s best not to waste this stage on a PowerPoint.

Using rich content help to pull users in and submerge fully into the online event. You can pre-record high-quality videos. Or design and produce engaging animations. These capture your audience and open them up to your business, what it stands for and how it serves its customers. Set up polls or encourage the live chat function. You get the idea – keep it flowing along with lots of interaction.

Just make sure you do a dry run. There’s a common misconception that you need to be a computer mastermind to be able to pull off a dynamic livestream event. Really, it’s all in the prep work that will ensure your schedule runs smoothly.

4. Using data to improve your events

This one gets me excited. There is so much to learn from a livestream, and a surprising amount of data available if you know what to look for. The art of livestreaming often comes down to pacing. So the more events you do and the more data you gather, the smarter you become at pre-empting what your audience wants.

5. Get them signed up for more

At the end of the event, encourage users to fill out a quick opinion form. And make it enticing; a competition, or a discount. Offer in the form the chance to sign up to your newsletter or a free mini offering. Keep them engaged and provide content that will benefit their lives. Again, you’re never going to regret learning more about your market.

If you’d like a team of friendly professionals to help you create a livestream that’ll have your audience immediately signing up for the next one, then you can contact us here at Videoworks!