It’s no secret that the longer people spend on your site, the higher it climbs up the Google SEO rankings. Animated videos, when done well, give incredible insights into your business, capture the imagination of viewers and drive conversions.

How does video SEO actually work?

Over the past few years, with Hummingbird and Rankbrain being deployed by Google, SEO is no longer about keyword stuffing and more about content that visitors want to see – and that places a huge emphasis on video content.

What Google ranks, nowadays, is the quality of service you are providing your site visitors. And how does Google quantify that?

By observing the user’s journey and how your site exists in the matrix of your industry. This means that lower bounce rates, having a social media presence and also a decent amount of backlinks coming into your site are key to getting to the position zero on Google. So, it’s no longer a matter of following the standard protocols but being completely user-focused and providing outstanding content that makes them stay on your site for longer and come back for more.

SEO Benefits of animated video production

Animated videos play to the strengths of online engagement – short and snappy in nature, relatively low budget and not run of the mill. You’ve also got the benefit of flexibility. They can be used for many marketing needs from explainer videos to product launches. This format is also less commonly seen as a marketing tool, many businesses opting for traditional ads, which not only means you’ll stand out more on people’s feeds but also enjoy a fraction of the price tag.

The benefits of animated video production for SEO is not just limited to your website. Videos have a 41% higher click-through rate on social media, so it’s always helpful from an SEO standpoint to be considering how to get the most out of your content assets.

Rob Toledo, a user engagement and bounce rate specialist at Shutterstock puts it this way: “no longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition. That’s pretty much everyone, then.”

The inside scoop: making an animation video that converts

Nowadays, there are out of the box software package for those looking to make animated videos for their business. These kits can be great if you’re low on budget, but without the expertise of an animator, it’s extremely challenging to create a finished product that engages an audience that likely spends upwards of 8.8 hours every day consuming digital content. These people are highly discerning of their viewing preferences!

Getting through to your audience is more likely with a team of expert that understands your demographic, works with you from idea formation through to the end product and helps with content placement at the end.

Check out how our animated skills helped the Irish Film Tax Incentive in explaining how the Irish film relief Section 481 works.

If you’re looking to create a unique animated video that converts, you can contact us here at Videoworks for a free consultation.

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In this article, we’re going to walk you through what your business can gain from having high-quality explainer videos as assets for your brand. We’ve cherry-picked the best explainer videos and show you why these videos performed so well for the brand. Gaining insights and inspiration from successful videos will help kickstart your brainstorm so you can create a truly exceptional explainer video that enriches your content library.

So what exactly is an explainer video?

In a nutshell, explainer videos are short online marketing videos that feature a narrator who concisely explains and educates users on your product or service.

There’s definitely a debate on whether explainer videos are exclusively animated or not. Saying this, our take is that it can also be live-action, a whiteboard style or a blend of any of these. What’s important is that the video doesn’t just convey a brand image but explains some aspect of your business.

These videos are really effective when nestled on a site landing page as viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

The benefits of explainer videos

• Increases conversions – it’s a great way to attract and engage your audience. Know that customers are 64 percent more likely to purchase from you after watching an explainer video.
• Alleviates demand for customer support – explainer videos reduces the customer’s need to contact customer support by no less than 47%! This also improves your brand loyalty, as providing quick and easy solutions for your customers increases customer retention.
• Shows you’re customer focused – video content, especially when explaining a topic, is the preferred medium. The furious pace of modern living, endless social media feeds and inescapable ad consumption has decreased the population’s attention spans. Your job isn’t to make your audience sift through 5,000-word articles when you can explain it in a fun 5-minute video. Make your company a joy to interact with.
• Multiple functions – there are so many different utilities that an explainer can be used to build your brand. Harrison, in a Forbes article, mentions the following explainer video categories, which we’ve expanded upon below.

Types of explainer videos

These are the most common explainer videos that we make for our clients:

• Benefits video – this is the show and tell video, a chance to prove to prospects the value that your brand can bring to them. These feature well on a landing page and can be repurposed for social media marketing. Win-win!
• Testimonial videos – brand loyalty is crucial, and showing that you have plenty of it really bolsters your company. This speaks much louder than a written review, as this takes satisfied customers a few seconds to draft. A testimonial video shows that your customers are willing to spend a couple of hours in their day to help out your brand. You’ve clearly done something right if this is the case!
• FAQ videos – These videos answer all common questions and save time. The beauty of this – and we do it with our own clients– is that you can add more content when new questions pop up for your customers.
• Demo videos – slightly different from “how-to” videos as it gets into the finer details of your product/service.
• “How To” videos – perfect when launching a new product or service. Not only does it show your customers how to get the most out of your product/service, but you can also highlight your support catalogue to potential customers.

Best explainer videos examples in 2020

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