How Animated Video Production Can Improve SEO
It’s no secret that the longer people spend on your site, the higher it climbs up the Google SEO rankings. Animated videos, when done well, give incredible insights into your business, capture the imagination of viewers and drive conversions.
How does video SEO actually work?
Over the past few years, with Hummingbird and Rankbrain being deployed by Google, SEO is no longer about keyword stuffing and more about content that visitors want to see – and that places a huge emphasis on video content.
What Google ranks, nowadays, is the quality of service you are providing your site visitors. And how does Google quantify that?
By observing the user’s journey and how your site exists in the matrix of your industry. This means that lower bounce rates, having a social media presence and also a decent amount of backlinks coming into your site are key to getting to the position zero on Google. So, it’s no longer a matter of following the standard protocols but being completely user-focused and providing outstanding content that makes them stay on your site for longer and come back for more.
SEO Benefits of animated video production
Animated videos play to the strengths of online engagement – short and snappy in nature, relatively low budget and not run of the mill. You’ve also got the benefit of flexibility. They can be used for many marketing needs from explainer videos to product launches. This format is also less commonly seen as a marketing tool, many businesses opting for traditional ads, which not only means you’ll stand out more on people’s feeds but also enjoy a fraction of the price tag.
The benefits of animated video production for SEO is not just limited to your website. Videos have a 41% higher click-through rate on social media, so it’s always helpful from an SEO standpoint to be considering how to get the most out of your content assets.
Rob Toledo, a user engagement and bounce rate specialist at Shutterstock puts it this way: “no longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition. That’s pretty much everyone, then.”
The inside scoop: making an animation video that converts
Nowadays, there are out of the box software package for those looking to make animated videos for their business. These kits can be great if you’re low on budget, but without the expertise of an animator, it’s extremely challenging to create a finished product that engages an audience that likely spends upwards of 8.8 hours every day consuming digital content. These people are highly discerning of their viewing preferences!
Getting through to your audience is more likely with a team of expert that understands your demographic, works with you from idea formation through to the end product and helps with content placement at the end.
Check out how our animated skills helped the Irish Film Tax Incentive in explaining how the Irish film relief Section 481 works.
If you’re looking to create a unique animated video that converts, you can contact us here at Videoworks for a free consultation.