Researching and Writing Video Production Briefs

Before you can really begin a conversation with a video production company, you should prepare but how?

Step 1: Work on your objectives and desirable outcomes

Step 2: Look at your audience and see similar videos targeting your audience.

Step 3: Clarify what your core message is. The clearer your message is the more digestible your video will be for your targeted audience. With the message, how do you want audiences to react at the end of a video?

Step 4: Decide on the form. Looking at how you want your video to reach your target audience, what form should the video take. Is it an animation, documentary, drama? IS there a creative concept behind the video?

Step 5: Using all of the above, write a video production brief including object, target audience, core message and budget. Production companies respond to honesty and if you want a video to solve a messaging problem you’ve historically had, include that and we can best respond.

We help format distributor Atlantic Formats for their video production needs, if you need help with this, don’t hesitate to call us on 020 3239 2077