Redburn Innovations Ltd recently approached us to create an animation video for Turbo PMS, their software system for property management. Before we get into this case study and why animation might be the perfect medium for your next project, let’s first watch the video!
Turbo PMS
Turbo PMS is a dedicated team of 20 software engineers, product designers and testers, and a support team based in Suffolk, UK. The company develops online solutions for the travel and hospitality markets.
Redburn Innovations first created the concept of Turbo PMS back in 2017. A group of accommodation and event providers told them they weren’t happy with their current Property Management System. So they were asked to build Turbo PMS, and with the input of those using the system every day, it would become the perfect PMS. After completing significant software development and fine-tuning, Turbo PMS launched its first module in 2019 and ever since, they have kept up the pace of upgrades, new features, and new modules.
Creating the animation
The owners of Turbo PMS wanted to showcase how to streamline, and easy-to-use this system is to use and exhibit the key features of the software. Animation is the optimum medium for this video. It allows us at VideoWorks to create scenarios that resonate with the viewer, mainly hotel owners and managers, and offer them a simple but effective alternative to their current property management system.
Benefits of animated explainer video for SaaS
#1 Give context to ideas – relaying the facts to your audience can often come across as dry or lacklustre. Animated explainer videos give you the scope to create scenes that capture the viewers’ attention and better grasp the ideas through storytelling. Stories build connection and strengthen understanding.
#2 Stopping the scroll – the average person is exposed to 5,000 ads per day. That is a colossal amount of content for the human brain to filter. With their gripping and memorable imagery, animated videos are far more likely to leave a lasting impression on the viewer.
#3 Easier to organise– there is a time and place for traditional video production. However, creating videos that require a shoot day comes with far more logistics, organising and, almost always, a bigger team. Animation video production tends to be on a much smaller scale.
#4 More affordable – animations are more malleable in terms of how you can simplify costs. There is still the need for creative professionals, software and time. Saying that, the overall costs tend to undercut live video production.
#5 Engagement – animating a concept simplifies it instantly. We know now that buyers are too busy to read long product descriptions, so it’s better to give a snappy animation with a clear CTA that helps convert your audience.
#6 Succinct information – just like our case study with Turbo PMS, many businesses need to convey key points to get their target market. They need to feel confident that this software will make a significant and positive impact on their business. Animation is king for condensing the information into sizable chunks. This video is just 32 seconds but relays all vital information to get hotels and university campuses using their convenient software.
Our animation videos at VideoWorks revolve around telling stories, which is the easiest way for people to digest and remember information. Our craft is centred around engaging your audience, and the experience built up in our small team gives you the professional edge.
If you’re looking for a top-quality animation video for your business, contact us here at Videoworks London. We can have a chat about your video marketing goals.
You can also get in touch with our sister companies, VideoWorks Dublin or VideoWorks Belfast.