How In-Banner Video Ads Can Transform Your Online Sales
We all know video is peaking every year. We’re consuming more of it and with that there is also an explosion of content. Cisco predicts that more than 82% of consumer online traffic will consist of online videos by 2022. Marketing and video marketing have become synonymous at this stage, and moving with this change means adapting to consumer preferences.
Do enough of your target audience consume video?
Is it a good idea to allocate part of my marketing to creating video campaigns?
Will it be worth it?
The answer to all of these is: yes.
Now, that we’ve that cleared up, let’s get onto in-banner video ads. First, the different types and then why they’re a brilliant addition to transforming your sales.
We’ll give you the insights on how to create a banner that truly stands out and connects.
It’s time to see what benefits lie for your company by creating in-banner video ads.
What is an in-banner video ad?
In-banner videos are banners with videos embedded within them. These are short loops that are embedded into a webpage. Say you sell cameras, you can have these ads feature in the middle of a photography blog.
Viewers respond far better to animated rather than static forms of advertising. Videos, after all, have a higher engagement level compared to text or image. Once viewers decide to click on the ad, they can either expand the video or go to your specified domain.
Taking the time to create the story that your target want to see and learn more about is the key to making a worthwhile in-banner advertisement.
Types of banners
This is a straightforward aspect of IBV (in-banner video). You’ve got three choices:
- Click to play – the banner is static until the viewer clicks on it.
- Autoplay with no sound – video plays on mute until the viewer clicks on the banner.
- Hover to play – video plays once the user hovers mouse over your ad.
Benefits of banner video advertising
Strengthen brand personality
There’s so much potential in IBV to capture your brand’s charisma, trustworthiness, creativity… whatever it is that makes your business unique and worth checking out. Working a dynamic team of video professionals helps you to capture and showcase the standouts of your company, its products and services.
Charged on a pay-per-click basis
You’re only charged when a viewer engages with your ad. This works far better than paying for impressions as it ensures you’re only paying for genuine interaction with your brand. However, those impressions still work to extend brand awareness, so it’s a nice benefit on the side.
Seamlessly fits into the user experience
Take Youtube, for example, you’ll generally fit into relevant searchers. Your content isn’t jarring or intrusive, viewers aren’t peeved by an advertisement that doesn’t fit their interests or needs.
This is because the bidding style means that placement is dependent on search queries and keywords. Having this advantage makes it more likely that the viewer will click on your ad – as long as your content is high quality and engaging!
Customer retention
Let customers know about a new line drop or exciting advances in your brand. A lot of businesses neglect ad promotions when it comes to their established customers. However, it’s important to keep them in the loop and engaged with your brand to extend lifetime value. Obviously, this can be true of all advertising but as we’ve established the power of video leaves a greater impression than the static banner.
No video length limitations
This differs from instream ads, you know the ones that pop up during a Youtube video?
With in-banner, there’s no time limit, just a storage limit. This gives you creative scoe, however, we’d recommend still leaning towards the more conservative end for ends. Anything under three minutes tends to work best.
Tips on creating an engaging banner video
Tell a story
The thing about website banner videos is that they usually only have seconds to catch their viewers’ attention.
And the best way to do this isn’t with flashing buttons demanding them to sign up. Instead, open up a story, one that captures the curiosity of your target audience. One that draws them to your site gladly. The power of video allows you to encapsulate a tone, emotion and style with a blend of creativity and video expertise.
Develop brand recognition
This isn’t just slapping a logo in the corner – having a recognisable brand takes consistent messaging and themes. You want your customers to recognise your branding within the first five seconds. It’s best not to rush this phase, learn what works, see what competitors are doing, and create a dynamic and unique flow to your content.
Personalise
Setting up you’re campaign with personalisation in mind is a big trend to stay ahead of in 2021. Create a series of videos and set your campaign so that viewers see different ads depending on their personal preferences and whether they’ve seen your ads before. This creates a dialogue and gathers interest in your brand.
Connecting with your customers this way makes it more likely that over time they’ll approach your brand and stay in their mind.
Anyone that tells you one ad will cover all your marketing leads is probably trying to pull the wool over your eyes.
I’m sorry that marketing miracles don’t exist. You can learn more about customer interaction and the power of seven here.
Format
One of the most common ni-banner video formats is a product release. However, this ad style also works well with testimonials, explainer videos, or just a general insight into your business. Whichever one you choose will impact your connection with a different stage of the consumer funnel. This blog breaks down the different styles and which one best suits your campaign.
If you’re looking to create a suite of ads to accelerate brand reach, site visits and conversions – then you’ve come to the right place. Videoworks is where good ideas happen, maybe your business can be our next successful client campaign.
Here’s where to get in touch.